Our Mission:

To support GBAR's consumer awareness image campaign and other educational outreach initiatives, including messaging to the home buying and selling public, on the value of home ownership and the advantages of working with a REALTOR® in the property transaction.

NAR Consumer Outreach Campaign

The National Association of REALTORS®'s (NAR) 2019 Campaign, "That's Who We R" aims to serve as a reminder of what NAR has always stood for, while signaling where the organization is heading. For REALTORS®, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it’s an education about the REALTOR® difference. 

For REALTORS®, “That’s Who We R” functions as a rallying cry, instilling pride in their everyday actions and all the ways they go above and beyond to improve the lives of their clients, consumers, and their communities.

For consumers, “That’s Who We R” educates them on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics, practices advocacy, and is backed by the nation’s largest professional trade association.

“That’s Who We R” will let consumers know that:

  • A REALTOR® is the only real estate professional who has vowed to treat their clients ethically
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.

Downloadable Content

GBAR's Consumer Awareness Task Force has developed the following downloadable content for GBAR REALTORS® to use at open houses, showings, personal information packets and more. Our task force wanted to shine a spotlight on the REALTOR® Pledge, which emphasizes what it means to be a REALTOR®

Social Media

Connect with GBAR on social media and use the hashtags below to join in on our conversation!


Following NAR's lead with their consumer awareness campaign and their hashtag #ThatsWhoWeR we encourage you to use our hashtag, #WeRGBAR (emulating We R GBAR). Further, we ask that you use both #ThatsWhoWeR and #WeRGBAR consecutively when posting to social media. Through this, your post will be linked not only with other GBAR content, but the NAR campaign as well.

GBAR Consumer Awareness Campaign Radio Ads:

  Is Your real-a-ter a REALTOR®?

There is a difference between an agent
 and a REALTOR®

The REALTOR® Difference:

6 Reasons You Should Never
Buy or Sell a Home Without an Agent

Real Estate Professionals Explained:
Agent, Broker, REALTOR®


8 Things REALTORS® Do to Earn Their Keep
How to Select a Listing Agent

*All articles courtesy of realtor.com®


Upcoming Events

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Real Estate Professional Ethics Webinar
GBAR Global Council's Taste of the World
The St. Regis Residences
Accredited Buyer Representative (ABR) Webinar