Our Mission:
To support GBAR's consumer awareness image campaign and other educational outreach initiatives, including messaging to the home buying and selling public, on the value of home ownership and the advantages of working with a REALTOR® in the property transaction.
NAR Consumer Outreach Campaign
The National Association of REALTORS®'s (NAR) 2025 Campaign, Right By You aims as a promise to consumers that clarifies the benefits and value of working with a REALTOR®, a member of NAR, on what may be the largest financial transaction they ever make. 'Right By You' is also a promise to every member - that NAR is here to support you, just as you support, guide and help protect your clients.
'Right By You' is a conscious shift to focus on consumers. We're moving away from who we are to help consumers remember why we matter. The campaign promotes NAR members as partners, supporting buyers and sellers on their property journey - helping protect them from the long-lasting consequences of inexperience.
Downloadable Content
Visit the NAR website for campaign assets that are included with their NAR membership. Plus enjoy some consumer-facing resources:
LookForTheR.realtor
First-Time Buyer Video Show
Why Work With a REALTOR®?
REALTORS® aren’t just agents. They’re professional members of the National Association of REALTORS® and adhere to its strict code of ethics.
Discover the REALTOR® Difference
Buyer & Seller Tips
Whether you’re buying a home or selling your property, there’s a lot you need to know.
Ready to get started?
Fair Housing
The Fair Housing Act protects people from discrimination when they are renting, buying, or securing financing.
Understand Your Rights
Find a REALTOR®
When navigating today's real estate market, don't choose any licensed agent, rely on the expertise of a REALTOR®.
Find your Greater Boston REALTOR®
Consumer Information