BOMI Leasing & Marketing for Property Managers
Mondays and Wednesdays, January 25th, 27th, February 1st, 3rd, 8th, 10th, 17th, 22nd, 24th, March 1st
9:00 am - 12:00 pm
Live Virtual Course via Adobe Connect
Instructor: Jennifer Twombly, Rockhill Management
Leasing and Marketing for Property Managers is a resource and how-to guide for property managers who have been assigned the additional responsibility of leasing. The course covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. You will be provided with websites, techniques, and valuable resources to smooth your transition from property manager to leasing agent.
As a property manager/leasing agent, you must be effective in placing customer needs ahead of other considerations. You must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts, because it is cheaper to keep a tenant than to have to spend money finding a new one.
Upon successful completion of this course, learners will be able to:
Chart and rate comparative properties in your market
Develop advertising and media buying savvy
Employ proper public relations
Develop parameters to lease space effectively
Identify prospective tenants and make them aware of how your building suits their needs
Key topic areas:
Market analysis, survey conditions, and planning
Ownership and investment
Renewal and tenant satisfaction
The leasing plan, including lease negotiations
Public relations and advertising
Tenant prospecting and space allowance
If you've already been enrolled in a BOMI Course:
BOMA Boston Member $1,150 - Please sign in to register online.
Non-Member $1,300 - Please contact Courtney McHugh, firstname.lastname@example.org.
New BOMI Enrollment
New Student— RPA, FMA Designation Fee $225
New Student—Single Course Fee $100
Questions or to register?
Please Contact Courtney McHugh, email@example.com