This year, GBAR is forming a new task force that aligns with the existing National Association of REALTORS®
consumer awareness campaign and the “Get REALTOR®” message which promotes the association and difference between non-members and REALTOR® members. The campaign is designed to communicate the REALTOR® brand value to consumers, targeting up-and-coming generations of home buyers, sellers, owners and investors.
As with the current NAR campaign, this task force will focus on developing a strategy for today’s consumers to understand that REALTORS® have committed their career to helping people find the home of their dreams. We are looking for members who are passionate about the REALTOR® brand and want to help us generate thoughts on our messaging, how we can expand our reach to more consumers and showcase the associations work for REALTOR® advocacy for public policy issues that promote the preservation of property rights and homeownership.
If you are interested in serving on this task force, please contact Kevin at
[email protected].