Last month, the as part of the National Association of REALTORS® (NAR) Sustainability program, NAR released its 20189 REALTORS® and Sustainability Report .This report surveyed members from across the country about sustainability issues facing the industry as well as the preferences that their consumers and communities have.
Among its findings, the report shows that:
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Forty percent of respondents reported their MLS has green data fields, and respondents typically used the green data fields to promote green features and energy information.
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Seventy-one percent said energy efficiency promotion in listings was very or somewhat valuable.
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Sixty-one percent of respondents found clients were at least somewhat interested in sustainability.
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Twelve percent of respondents reported that their Commercial Information Exchange (CIE) had green data fields, and the CIE green data fields were used to promote energy information, green features, and green certifications.
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A majority of agents and brokers (70 percent) said that energy efficiency promotion in listings was very or somewhat valuable
“Consumers continue to make it clear that environmentally friendly features and neighborhoods are an important factor in deciding where and what home to buy,” said NAR President Elizabeth Mendenhall. “REALTORS® are leaders in the conversation about real estate sustainability, energy conservation and resource efficiency, and will continue to promote environmentally conscious strategies and best practices that benefit not just our clients, but also our communities.”
For more information, view the full
Sustainability Report here. Want to learn more about green features and sustainability? Sign up for our
GREEN Designation course!