A recent survey conducted by a third-party marketing firm to measure member awareness and satisfaction with programs, services and resources offered by GBAR shows that an overwhelming majority of REALTORS® (76%) value the association’s dispute resolution services most. This includes arbitration, mediation and other processes intended to enforce the REALTOR® Code of Ethics. Nearly three-quarters of survey respondents also stated that they found the GBREB Forms Library and REALTOR® Designation and CE course offerings to be very valuable or valuable. Seven in 10 members also stated that GBAR’s monthly housing market reports and new housing data dashboard are very valuable or valuable to be their business.
Notably, from a customer service perspective, more than two-thirds of participants in the member survey expressed satisfaction with the ability of association staff to be responsive, answer their questions, and otherwise meet their needs. Furthermore, with agents become increasingly mobile and tech-savvy, it is not surprising that most REALTORS® cited online tools and electronic communications – namely the GBAR website and housing data dashboard,
GBREB E-Forms Platform via zipLogix™, and GBAR Informer e-newsletter -- as the most common method of engagement with the association, while networking events, volunteer committee service and the
GBAR Brokerage Counseling Line were the least frequent forms of interaction. For more findings, check out our
Executive Summary of the 2017 GBAR Member Survey.
Significantly, nearly one in five GBAR members took the time to respond to this year’s member survey, the results of which will be used during the coming year to help draft a new association strategic plan and otherwise guide association leaders in making informed decisions with respect to future budgeting, staffing and programming. We appreciate all those members who completed the survey, and congratulate Eric Erb, of Keller Williams Realty in Cambridge and Maureen Harmonay, of Coldwell Banker Residential Brokerage in Bolton, who were chosen in the post-survey drawing as the two recipients of free local association dues for 2018; as well as Natalie Bassil, of Gibson Sotheby’s International Realty in Boston; Amanda Ehrard of Key Realty Group in Boston; Julie Connolly-Joyce, of The Galvin Group in Dorchester; and Daniel Woods, of Woods Real Estate in Cambridge, who were selected as the four winners of a $50 Visa gift card.
Click here to view the
Member Survey Executive Summary