Managing your Marketing Efficiently-We use multiple vendors for our marketing services - most of us outsource a combination of PPC, SEO, content creation, and social media. Instead of taking a "set it and forget it" approach, we'll discuss how to take control of your marketing strategy and effectively manage your marketing vendors. Topics will include best practices for building your strategy, when to outsource, selecting the right vendors, and defining your success metrics. These tool's will help you stay in the driver's seat of your marketing strategy to optimize your property's success. Speaker: Lauren Dewey, National Development; Belfor will be sponsoring Breakfast. Noble Coffee will be providing samples.