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2012 NAR Profile of Home Buyers and Sellers Report – What it Means

The National Association of REALTORS® has released their annual Home Buyers and Sellers Report which provides insight into detailed information about the buying and selling experiences surrounding this important transaction. On the positive side, the 2012 survey found that 89 percent of buyers purchased their home through a real estate agent or broker, which has steadily increased from 69 percent in 2001. Additionally, 88 percent of sellers were assisted be a real estate agent. Only 9 percent of recent sellers sold via FSBO sales, and among the FSBO sellers who did not know the buyer prior to the sale – 20 percent sold via FSBO because the buyer contacted them directly. A negative finding of this report was that roughly two out of every three home sellers only contacted one agent before selecting the one to assist them with the sale of their home. This means that it is vitally important for agents to be fully prepared going in to listing presentations, building up a large sphere of influence is critical, and agents must make a favorable first impression or they will risk losing out on new business. You may purchase a full copy of the report via the Realtor.org store.

 

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