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4 Ways to Succeed in a
Slow Market
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Work high-turnover
areas.
Find niches in which there are more transactions than average for your
market. For example, you may want to focus on a neighborhood of
starter homes where there’s a steady stream of first-time buyers
moving in and growing families moving out.
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Be realistic about
pricing.
With a larger inventory of properties on the market, buyers can be
choosier. Homes that are priced right will sell first.
It’s not easy telling sellers that their home is priced too high, but
it’s critical information.
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Educate your
consumers.
Use market statistics and newspaper clippings to show clients that
housing activity is slow. Tell them about ways to make their
property stand out from the rest, such as improving curb appeal.
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Stay committed to
customer service.
In a slow market, competition among real estate practitioners can be
fierce. Differentiate yourself from the crowd with top-notch
customer service. Go the extra mile to make sure your customer
is happy and to say thanks for the business.
Source: 1,200
Great Sales Tips – National Association of REALTORS®
Purchase Online at
http://www.realtor.org/prodser.nsf/products/141-61?OpenDocument
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