GBAR Online Ads Promote Homeownership Opportunities
As previously reported in an earlier edition of On the Home Front, the Greater Boston Association of REALTORS® is launching new online ads this spring to supplement the National Association of REALTORS® public awareness campaign. GBAR’s online ads are set to debut this week on five heavily trafficked media websites -- Boston.com, the bostonchannel.com, myfoxboston.com, wbztv.com and whdh.com – and will appear throughout the months of April and May.  Similar to the NAR public awareness ads which tout today’s strong buyer’s market, the GBAR ads promote the “buy now” message and the value of home ownership, specifically the average net worth of homeowners ($187,000) vs. that of renters ($4,000). Both ads also promote the value of contacting and working with a REALTOR® during the home purchase and sale process.  The GBAR ads will drive consumers to NAR’s new website www.housingmarketfacts.com.

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