5 Niches to Consider

Focusing on a particular segment of the market lets you create targeted marketing materials and, in some cases, develop expertise in a particular property type – both excellent ways to differentiate yourself from your competitors.  The niche you choose will depend on your interests and your market, but here are some ideas to get you started. 

1.       Pet owners.  A survey by the American Pet Products Manufacturers Association in Greenwich, Connecticut, found that 63 percent of all U.S. households – 69 million – own pets, up from 64 million in 2002.  If you share a passion for pets, let prospects know you’ll treat their furry friends right.

2.       Golfers.  There were 28 million adult golfers in the United States in 2006, up from 22.6 million 10 years earlier, according to the National Golf Foundation in Jupiter, Florida.  Can you say golf course community?

3.       College Students’ Parents.  The U.S. Department of Education estimates that 15 million undergraduates enrolled at a two- or four-year institution in the 2005-2006 academic year.  The number of enrollees is expected to climb to more than 16.5 million by 2014.  Help parents hedge high rental housing costs with a condo for Junior. 

4.       Retirees.  The number of people age 65 or older will increase to 71.5 million by 2030 from 35.6 million in 2002, according to the U.S. Census Bureau.  Cash in on the condo craze by selling empty nesters on the benefits of scaling back.

5.       Boaters.  About 71 million Americans, up from 69 million in 2004, participated in recreational boating in 2005, according to the National Marine Manufacturers Association in Chicago.  Whether you’re working the waterfront or targeting inland enthusiasts, you’ll make a splash by understanding boaters’ unique needs. 

 Source:  1,200 Great Sales Tips – National Association of REALTORS®

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